Comments on: How to capture the imagination of your audience — Starbucks book review http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2 People are cashing in all around you, don't you think it's your turn? Mon, 06 Feb 2012 08:59:37 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Place your Starbucks across the street from a Starbucks | Aridni News Aridni http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-140415 Place your Starbucks across the street from a Starbucks | Aridni News Aridni Mon, 07 Feb 2011 22:42:39 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-140415 [...] this is not exactly about a coffee shop business at all, having high densities is one tactic that Starbucks used while building their vast empire. They were able to capture more traffic and customers, even if the [...] [...] this is not exactly about a coffee shop business at all, having high densities is one tactic that Starbucks used while building their vast empire. They were able to capture more traffic and customers, even if the [...]

]]> By: What the CEO envisions… vs. the reality of what may actually be happening - Aridni http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-111608 What the CEO envisions… vs. the reality of what may actually be happening - Aridni Sat, 19 Apr 2008 21:02:43 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-111608 [...] Back in December when I reviewed  Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, I did not live in a community dotted with a Starbucks at every block.  I was able to read the book and see the vision Howard Schultz, the CEO, had of the company.  I saw how he wanted the Starbucks image to exist. I wrote my review of his business techniques in the book here. [...] [...] Back in December when I reviewed  Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, I did not live in a community dotted with a Starbucks at every block.  I was able to read the book and see the vision Howard Schultz, the CEO, had of the company.  I saw how he wanted the Starbucks image to exist. I wrote my review of his business techniques in the book here. [...]

]]> By: Todd http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-71969 Todd Wed, 10 Oct 2007 22:46:29 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-71969 I have read a bit about Starbucks and Howard Schultz, it is a fairly interesting story. I wish I would have known about it back when the time came around for investing in it. Or that I was an investor for that matter! I have read a bit about Starbucks and Howard Schultz, it is a fairly interesting story. I wish I would have known about it back when the time came around for investing in it.

Or that I was an investor for that matter!

]]> By: Katie http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-71874 Katie Wed, 10 Oct 2007 14:59:47 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-71874 Thanks for the comparison of what employees experienced compared to what the CEO portrayed in this book, Jay. Glad to hear things were rather aligned, which doesn't seem at all typical in a big business. Thanks for the comparison of what employees experienced compared to what the CEO portrayed in this book, Jay. Glad to hear things were rather aligned, which doesn’t seem at all typical in a big business.

]]> By: jay http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-71863 jay Wed, 10 Oct 2007 12:22:27 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-71863 My girlfriend, now wife, started working at Starbucks, and so I bought this book for her. We both read it and enjoyed it but I agree with your assessment about the shift in tone. Starbucks was a great experience for her overall, and in may ways it lives up to the hype of caring for their employees. So for us it was interesting to compare and contrast her actual experience with the "CEO's view", which is fairly realistic and honest. I particularly enjoyed the anecdote when they realized they didn't have to be total purists to their own tastes, and that letting their customers tastes drive the business ( skim or 2% milk ) was ok My girlfriend, now wife, started working at Starbucks, and so I bought this book for her. We both read it and enjoyed it but I agree with your assessment about the shift in tone.
Starbucks was a great experience for her overall, and in may ways it lives up to the hype of caring for their employees. So for us it was interesting to compare and contrast her actual experience with the “CEO’s view”, which is fairly realistic and honest.
I particularly enjoyed the anecdote when they realized they didn’t have to be total purists to their own tastes, and that letting their customers tastes drive the business ( skim or 2% milk ) was ok

]]> By: Danielle http://www.aridni.com/books/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/comment-page-1#comment-71830 Danielle Wed, 10 Oct 2007 01:50:49 +0000 http://aridni.com/2007/10/how-to-capture-the-imagination-of-your-audience-starbucks-book-review-2/#comment-71830 You really should start your own business journal, Katie! You're great at reviewing books like this. Now, I'm dying to check this one out. Even if it isn't great, I'm still curious... You really should start your own business journal, Katie! You’re great at reviewing books like this. Now, I’m dying to check this one out. Even if it isn’t great, I’m still curious…

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