The meaning of a dream
A lot of people ask Todd and I what Aridni stands for. Guy Kawaski, author of the blog, “How to Change the World“, has an explanation for crazy entity names that don’t necessarily mean anything at all!
- A remarkable name for your organization, product, or service is like pornography: It’s hard to define, but you know it when you see it.



I was just having an in depth conversation about the naming behind Aridni and other organizations with a friend just yesterday.
October 5th, 2007 | #