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The meaning of a dream

A lot of people ask Todd and I what Aridni stands for. Guy Kawaski, author of the blog, “How to Change the World“, has an explanation for crazy entity names that don’t necessarily mean anything at all!

    A remarkable name for your organization, product, or service is like pornography: It’s hard to define, but you know it when you see it.

1 Comment »

  1. Todd says

    I was just having an in depth conversation about the naming behind Aridni and other organizations with a friend just yesterday.

    October 5th, 2007 | #

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