When investing, it is important to know what you are putting your into. Quite possibly it may be more important to know WHO you are investing in. Companies are run by people, so it’s important to know if they are flakey or not BEFORE you invest.
So when you do your research to buy a stock, it may be a good idea to check into the main shareholders. Most likely these will be the CEOs, the CFOs, and all the board members.
Through a quick internet search, you can find out how they have preformed in the past, what their credentials are, and how companies have responded to having these people on board.
While I don’t expect you to write a detailed report on something, it’s just good to know who you are dealing with.
The same thought here also applies to partnerships and deals with other people.